Kathleen A. Martinelli Associate Professor Office: DBH 102 Phone: (408) 924-3285 E-mail:kmartinelli@casa.sjsu.edu Office Hours: M 10:30-1; T 11-1 & 3-4:30; W 10-1

Courses I Teach:

PR 99: Contemporary Public Relations. Principles, evolution and professional practice of modern public relations. Concepts of planning and executing effective communication strategies, including message design and distribution for any organization.

PR 190: Media Writing in the Information Age. Writing and preparation of public relations materials for distribution to today's print, broadcast, and Internet media. Writing techniques for various media to reach specific audiences.

PR 191: Strategic Writing for the Organization. Writing and production of marketing communication material such as speeches, direct mail, brochures, newsletters, and Web sites, all with an emphasis on computer-aided design and graphics.

PR 192: Case Studies in Strategic Communication. Case studies focusing on the problems and challenges faced by a variety of organizations. Practical application of creative problem-solving, theory, and research about "real world" situations.

PR 199: Campaign Planning and Management. Creative problem-solving in strategic planning and program management. Conceive, develop, and present an integrated communications plan to a "real-world" client.

MCOM 210: The Media & Social Issues. Selected readings and group discussions of significant published works dealing with mass communications: history, biography and appraisals; law and ethics of the print and broadcast media, advertising and public relations; public opinion and propaganda. 

Education:

Ph.D., Stanford University, 1993, Communication Theory

M.A., Ball State University, 1985, Public Relations/ Economics emphasis
B.S., Ball State University, 1979, Double Major: Journalism (Public Relations sequence) and English

Assistant to the Dean, The Graduate School, Ball State University, Muncie, IN
Education Writer, Public Information Services, Ball State University, Muncie, IN
Assistant Sports Information Director, Ball State University
Reporter, The Muncie Star

My favorite pastimes include gardening and fishing -- either salt water or fresh. My best advice to students: see your advisor every semester and enjoy your time as a student!