MCom 100WGreensheet
Writing
Workshop in Mass Communications
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Course
Overview
Advanced
writing across the media -- advertising, journalism and public
relations. The focus is on writing and research for an increasingly
convergent media with multiple media formats, from the Web
to print and broadcast. This class is designed for students
who plan careers in media-related fields.
To
satisfy university GE requirements, you are required to write
a minimum of 8,000 words for this class. Regardless of your
overall grade, you must demonstrate that you have met the
8000-word minimum to pass this class.
Required
Texts
Writing
for the Mass Media 6th edition, by James Glen Stovall
When
Words Collide: A Media Writer's Guide to Grammar and Style,
6th edition, by Lauren Kessler and Duncan McDonald.
A.P.
Style Book by Associated Press
Class
Policies
Department
Policies
No
cell phones. Kindly turn your cell phone to vibrate while
in class.
No
food.
No
late arrivals.
Clean
up after yourself and pick up debris before leaving class.
What
to expect
The
emphasis in this class will be on good clear writing. Exercises
and projects will be related to journalism, advertising, public
relations and broadcast. You will write a press release, news
story, feature, formal letter, proposal, and a research paper.
(more on that later) You'll also write advertising and broadcast
copy that you will present to the class. Some writing will
be based upon critique and rewrite of previously submitted
material. In-class assignments will include memos, audience
analysis, a cover letter, an opinion piece and editing exercises.
Students
must write a minimum of 8,000 words to pass this class. Regardless
of the points accrued,you must present proof of reaching the
8000-word minimum to pass this class.
Students must also achieve all the Student Learning
Outcomes listed below to pass this class.
For
your Enterprise Article, you will have an opportunity to pitch
your story ideas to members of the Spartan Daily
staff, Access magazine staff and/or local newspaper
professionals. You must get a byline in at least one legitimate
print or online publication this semester. If you are not
sure if the publication you have in mind is "legitimate,"
please check with your instructor.
You
should come to every class prepared to write an in-class assignment.
I expect your writing to be of entry-level professional quality
(and if it isn't there yet, it should be by the end of the
semester). Correct
use of the English language is a standard in this industry
so be mindful of spelling and grammar. Your grade will be
dramatically affected by poor grammar and misspelled words.
Remember: The spell-check button is your friend.
You
should be reading the Spartan Daily, The San Jose
Mercury News and the New York Times.
Listen to NPR at 88.5 FM and watch the nightly news. Current
events quizzes will be given often and without notice at the
beginning of class. Each current events quiz will have 10
questions. The first question will always be: What is today's
lead story in the San Jose Mercury newspaper? The second question
will always be: What is the lead art in today's paper? There's
usually one question that relates to world news, one that's
national, one state or local, one that pertains to SJSU, and
one sports. The rest of the questions are inspired by that
day's current events. At some point in the semester I'll ask
you about the DOW and where it closed the day before.
There will be two directed reading assignments that
will require a response from you.
Student
Learning Outcomes
In
addition to the point total and word count needed to pass
this course, students must also be able to do the following
upon completion of 100W.
-- Demonstrate an understanding of the diversity of
groups in a global society in relationship to communications.
-- Demonstrate an understanding of professional ethical
principles and work ethically in pursuit of truth, accuracy,
fairness and diversity.
-- Think critically, creatively and independently.
-- Conduct research and evaluate information by methods
appropriate to the communications professions in which they
work.
-- Write correctly and clearly in forms and styles
appropriate for the communications professions, audiences
and purposes they serve.
-- Critically evaluate their own work and that of others
for accuracy and fairness, clarity, appropriate style and
grammatical correctness.
Grades,
points, etc.
Keep
a running total of points earned for each assignment. You
will be required to turn in a hard copy of this list several
times throughout the semester.
60 — vocabulary enrichment
590 — Written assignments
(outside of class), quizzes and in-class assignments
100 — Midterm
150 — Research paper
100 — Final and journal*
1000—Total points
possible for the semester
*Regardless
of points, your final in-class writing assignment must be
polished and professional quality.
Final
Course Grades
A
= 900-1000 points*
B
= 800-899 points*
C
= 725-799 points*
NC
= 0-725 points
*regardless
of points, you must show proof of the 8,000-word minimum requirement
Letter
Grades
By
mid-semester, your writing should be of entry-level professional
quality (and if it isnŐt, we need to talk). Written assignments
will become more complex and will be graded on organization,
clarity, style and accuracy, as well as on grammar, punctuation
and spelling. To help you understand how we will assess your
work, here is an overview of our grading standards:
To
receive an "A," your written work
must comply with all requirements of the assignment, be well
organized and well developed, and demonstrate a clear understanding
of audience and purpose. Your writing should contain no logical
or factual errors, and demonstrate your ability to use language
and construct sentences effectively and correctly. It should
also display a measure of creativity, and be essentially free
of grammatical, mechanical, usage and AP Style errors.
"B"
work
demonstrates the same competence as "A" work,
but with some slight weaknesses. It may fall short on one
of the assigned tasks, show less facility with language, or
contain some minor grammatical, mechanical, usage or AP style
errors.
"C"
work
completes all tasks set by the assignment, but shows
weaknesses in the fundamentals (e.g., organization and development,
understanding of audience and purpose). The sentence construction
may be less mature, and the use of language may be less correct
than in "B" work.
Failing
work neglects one of the assigned tasks and may be
noticeably superficial in its treatment of the assignment
— that is, it is too short or simplistic, or has problems
in logic or development. It also contains serious grammatical,
mechanical, and/or usage errors that render some sentences
incomprehensible.
Academic
Dishonesty
We
take the issue of academic dishonesty very seriously. We consider
plagiarism to be the "kiss of death" for any student
in a writing class or any student who aspires to work in one
of the writing professions. We have flunked students for submitting
plagiarized papers.
Format
for papers:
Name
Mass
Com - time & days of class i.e., TR 9
Assignment
slug (press release, obit, research paper, etc.)
Your
email address
Word
count
Font: 12 point Times or Times
New Roman (or similar) with one-inch borders on top and
bottom and one and a quarter to one and a half inch borders
on either side. Double space and staple all papers
unless otherwise instructed.
Research
Paper
It
sounds daunting so perhaps it's best to think of it as a big
feature that just happens to have a bibliography at the end.
Your feature must incorporate library research, including
citations from scholarly and professional journals, and a
minimum of three interviews. You'll be expected to turn in
first and second drafts on time so that you can benefit from
peer editing sessions. This is the single most important paper
you will write this semester and you should give it the attention
it deserves. The final draft of this paper should be written
at a level appropriate for publication. This paper should
reflect comprehensive proof that you've absorbed the material
covered in class.
Source:
newspaper, magazine or textbook from any class except this
one. You will be expected to keep a list of these words and
add them to your vocabulary. Once a word has been submitted
as a "Word of the Week" it may not be submitted
again. Words that refer to diseases or medical conditions
are not eligible. Make two copies of your "Word of
the Week" assignment; one for your files and one to turn
in. The one you turn in will go into a notebook for the
class to refer to so it will not be returned to you. Use the
word in a sentence in such a way that I know that you know
how to use the word. I will also furnish some words for your
vocabulary enrichment.
Format
for "Word of the Week" assignments:
Name
Mass
Com 100W M/W 9 a.m.
Word
#1 (or whichever number is appropriate for that week)
Your
Word
Source:
note where you read it.
How
it was used: The entire sentence in which the word was encountered.
Definition:
all definitions from the dictionary. Also note parts of speech
All
definitions that apply (noun, verb, etc.)
Your
sentence: Use the word in a sentence.
Journals
Everything
you write for this class should be included in your journal.
At the end of the semester your journal entries should be
organized in chronological order. Do include a table of contents
page. A page
detailing point totals for assignments is also required. Electronic
journals may be submitted on a CD.
CYA
Save
your work. Always email a copy of your paper to yourself,
both as an attachment and within the text of the email.
All "A" students do this. Why? If your printer,
computer or any other technology crashes, you can go to a
commercial copy center, such as Kinko's, and print it. Never
rely solely on a diskette or CD.
If
you feel that writing is one of your weaknesses, get help
early.
Writing
resources at SJSU
A
page of links to various campus writing resources:
http://www.sjsu.edu/ugs/catalog/resources.htm
Page
describing where 100W students can get help:
http://www.sjsu.edu/ugs/catalog/studenthelp.htm
Final
Exam
The
final is comprehensive. Please bring your A.P. Stylebook with
you. Check SJSU course schedule for final exam date.